More Google Surveys = Better neighborhood ranking

Published on 10 August 2024 at 16:36

As per nearby hunt specialists, Google surveys assume a critical part in the calculation that positions organizations in Google's neighborhood results.

Every year, I review the top specialists in neighborhood Website design enhancement and pose a progression of inquiries about what they see as generally affecting Google's nearby rankings. I distribute the outcomes as the Nearby Pursuit Positioning Elements.

After signals from GBP (Google Business Profile, which Google renamed from GMB — Google My Business — in 2021), survey signals come in as the second most significant region to zero in on to work on your neighborhood rankings.

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Google reviews are important for businesses because they can:

 

  • Improve search engine optimization (SEO)
    Google considers reviews when ranking websites in search results, and a high volume of positive reviews can help your business appear more popular and trustworthy.
  • Increase visibility
    Good reviews can make it easier for potential customers to find your business, and they can also increase the likelihood that people will visit your location.
  • Help customers make decisions
    Reviews can help customers understand what they're getting into before making a purchase, which can improve click-through rates on your website.
  • Provide feedback
    Reviews can give you valuable insights into your business, and it's important to have a proactive strategy for responding to them. 

 

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